






‘Batch’ is a new residential project coming to Adelaide, Australia, next year. The luxury property mixes modern living with architecture that preserves the heritage of the iconic Balfour’s bakery. To help promote this property to the public, I developed a visual identity for a brochure that integrates elements of the bakery’s old building with the contemporary feel of the new property. I wanted the main typeface to feel bold but in some ways powdery like the lines of flour on a table when making bread.